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Higher Ed Marketing

As an agency built to serve institutions of higher learning, we love getting to play a small part in celebrating the transformative power of higher education.




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As an agency specializing in higher ed marketing, VisionPoint has been creating social media strategies for colleges and universities for a long time. Over the years, we’ve seen a lot of changes in the social media landscape as platforms come and go and adapt to evolving user expectations. If there’s one thing we can say with certainty about Facebook, it’s that the social platform embraces change on a regular basis. Now, it looks like it’s time for another Facebook change and this one is “bigger than the average tweak.”

Think of your higher ed marketing strategy as a game plan

Strategy vs. tactics. These terms are often a real source of confusion for marketers, even experienced ones. You can write the most beautiful strategic plan in the world, but if you fail to think about and incorporate tactics (the tools and techniques to execute it), the plan usually sits on a shelf without ever actually being implemented.

A key part of being a digital marketer is reading and analyzing analytic reports. Reports give marketers insights into what’s working and isn’t working in a digital marketing campaign. With so many different metrics, marketers can be at a loss at where to begin. If you’re finding yourself a little lost in the metrics you’ve come to the right place!

Weekly Stats

Caffeinated Beverages
Important Meetings
Clif Bars
Marketing Puns