In the Shadow of Giants
When we first met, relatively few people knew that NC State had an MBA program. Even if they did, they weren't quite clear on what made the program distinctive. In a region full of top-tier business programs, the Jenkins MBA simply did not stand out.
Carving its Niche
Through research with deans, faculty, staff and students, VisionPoint worked with the MBA program to define five key messaging points or 'pillars.' These pillars would serve as the central themes for the program and its marketing efforts.
Bringing the Brand to Life
Over the years—as a true partner—we applied this messaging to the program’s website, content strategy, print materials, social media strategy, online advertising campaigns, billboards, radio spots and even the design of Jenkins’ interior space at their satellite campus in Research Triangle Park.