Why Higher Ed?

Sure, we could market the next best beer or the crunchiest potato chips; but we don’t. We work in an industry that makes a positive difference in our world. Ask any VisionPointer, and they’ll tell you a personal story about the way they’ve been profoundly shaped by a professor, a course or some other educational experience (it’s actually part of our interview process). That’s why we’re proud to say that 100% of our business comes from our higher client partners.

Our sole focus on higher education means we’re able to dig deep into this industry, to understand the nuanced challenges you face, to know what drives your audiences, and to be thought leaders in this space. We don’t just know the ins and outs of higher ed from an intellectual standpoint: we know what it’s like to sit on your side of the table. We’ve worked with institutions of higher education for decades, and we’ll bring our experience and expertise to support you in navigating the ever changing waters of higher education. 

And since your institution is just as unique as the individual students you serve, we believe you deserve more than a templated approach, cookie-cutter creative, plug-and-play media plans, and vanity metrics. You, our client partners, deserve a research-based, brand-driven, data-informed marketing strategy that has one goal and one goal only: to reach – and exceed – your goals.

Core Competencies

1. Committing to Strategy

Every move we make starts with strategy. From your creative to your audience targeting to your channel mix to your ROI measurement. We have a reason for every decision. 

2. Building Consensus

Gaining consensus isn’t just nice, it’s a smart business decision. We’re experts at involving key stakeholders in the process in a way that rallies them around common goals and gets them to feel a sense of ownership and pride in the work that is being done. This inclusive approach clears a path toward a more natural, campus-wide embrace of your project and even builds a broad team of evangelists. 

3. Integrating our Approach

We take a full-funnel approach to your integrated marketing, branding, and website design and development – imbuing each element with our industry-leading capabilities in everything from breakthrough creative concepts, to data analysis, to constant optimization, to on point execution. And we accomplish it all through insights earned from nearly two decades of experience and marketing DNA made from the perfect blend of the artist and the analyst.