Digital Lead & Media Planner
There is almost no project at VisionPoint that doesn’t have Sarah’s name on it — and for good reason. Our marketing campaigns are the heart of almost every client engagement at VisionPoint, and as our Digital Lead & Media Planner, Sarah is the pro who makes all our campaigns tick.
Sarah collaborates with nearly every VisionPointer, from our marketing strategists to digital marketing specialists to account services. She even collaborates externally, building relationships with our media vendors to plan and negotiate the best possible media buys for our client campaigns. Essentially from hybrid media planning to ad targeting to finding new marketing trends to analytics and reporting, Sarah is Campaign Central.
Certified in Google Analytics and Google Tag Manager, Sarah doesn’t just carefully build and calibrate campaigns — she makes sure they’re delivering results. As the digital lead, Sarah excellently manages and mentors the digital marketing team to make sure our team constantly cuts through the complexities of that data to give our clients results and recommendations that are both easy to understand and easy to act on.
Sarah is a consummate team collaborator, juggling campaigns and input from the creative, technical, and account teams to ensure we exceed client expectations and goals. And she is a strong advocate for media mixes that make campaigns soar.
“Digital marketing is critical to nearly every campaign because it allows you to get very precise in your targeting, deliver relevant messages and closely optimize your efforts,” Sarah says. “And when budget allows exploration of relevant traditional and hybrid channels, campaign results strengthen even more, thanks to the benefits you can only get through a broad media mix.”
Sarah is not a newcomer to the world of marketing. As a Video Production/Social Media Specialist at NBC in Ohio, she worked on commercials, promotions, and the development of national social media campaigns. She also has agency experience as a digital strategist, managing and executing over 30 different digital marketing campaigns for clients. Sarah is a graduate of the University of Mount Union, where she earned her B.A. in Integrated Media.
When Sarah isn’t executing our outstanding marketing campaigns, she can be found exploring Raleigh with her camera in hand, biking the Greenway, hunting for antiques at the NC State Fairground Flea Market, and enjoying the North Carolina sun. She also has a golden retriever pup, Kylo, who is a very popular visitor at the VisionPoint office.
“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
– Mark Twain
Guardians of the Galaxy